Latest Consumer Surveys
Trend Insight Consumer is a feature of Formula4 Media Publications that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of enthusiasts providing insight on all things sports, apparel and footwear related. Including shopping experiences and what influences consumer purchasing decisions.

Runners Keep on Running. What Are They Buying?

As the industry turns its focus  to 2021, one thing that seems certain is that runners are going to keep running. In our latest consumer survey, runners tell us how often they run, how often they purchase running gear and what their running and purchasing plans are for the months ahead.

Textile Insight - SEPTEMBER/OCTOBER 2020
Tracking Eco-Aware Shopping Behavior

It is safe to say that sustainability has surpassed being a trend to achieve lifestyle status. Based on the survey results presented here, it’s clear that today’s shoppers are more eco-aware than ever. Respondents rate eco-materials “very important” in buying decisions of both apparel and footwear and say they are willing to pay more for eco-friendly products.

Outdoor Insight - SUMMER 2020
Consumers Are Ready to Shop & Get Outside

Taking part in outdoor activities is top-of-mind for consumers this summer. And purchasing outdoor gear, footwear and apparel is on the agenda for a large percentage of consumers according to exclusive research conducted for Outdoor Insight by MESH01.