SEPTEMBER/OCTOBER 2020
Consumer Shopping Attitudes Trend Upward

As we head into the fall season, consumers are looking to purchase new footwear as they continue their walking, running and fitness routines and have evolved their expectations about service in brick-and-mortar stores.

JULY 2020
Activity and Purchasing in the COVID Era and Beyond

As summer heats up, consumers are getting out and getting active — and they’re looking to stay that way. Mesh01 surveyed 403 active U.S. consumers ages 18 to 60 to see how the COVID-19 crisis had affected their workout habits.

June 2020
Shopping After Shutdown

With most areas of the country open or soon to open to shopping, stores are looking to see how consumers will behave. We surveyed 312 shoppers ages 18 to 60 about their expected buying behavior. Most shoppers (58 percent of our respondents) have yet to make it back in to their local footwear independents.

MAY 2020
Consumer Expectations Post-Pandemic

The last two months have seen an unprecedented disruption in retail, with statewide shutdowns and stay-at-home orders bringing sales to a halt across the country. And as shops begin to plan for reopening and the new normal, the question remains: What are consumers — shaped by weeks of quarantine and confronting rising unemployment — looking for?

March/April 2020
Workplace Drama

When it comes to the modern workplace, the data is clear: Workers wear what they want, and they want style and comfort. MESH01 surveyed 356 adults about their work wardrobes and what they’re looking for when it comes to adding to the mix. The clear majority of respondents — 72 percent — said there’s no formal dress code at their place of business...

FEBRUARY 2020
Consumer Insight on Boots

One thing is clear: Consumers love boots. But don’t take our word for it — this month’s boot survey was our most popular with our consumer panel yet. We surveyed 302 active men and women from ages 18 to 60, with an average age of 40, to find out what kind of boots they buy and where they buy them.

JANUARY 2020
Sport Footwear and Apparel Purchasing Decisions

When it comes to performance and sport footwear, the conventional wisdom is that the majority of consumers rarely — or even never — use what they buy for its intended purpose. And with the rise of athleisure, the blurring of the line between what’s performance and what’s just gear for everyday life has only accelerated.

NOVEMBER / DECEMBER 2020
Holiday Shopping: What Consumers Think

The end of the year brings jingling bells — and hopefully ringing cash registers to retailers across the country. But when consumers are bombarded with Black Friday ads from all sides starting the day after Halloween,it can be hard to know what actually brings shoppers through the doors.

September / October 2019
Customers Are All About Price

Shoppers are price driven — no news there. But even in a world that puts a premium on price, brick-and-mortar independents have some big advantages when it comes to wooing shoppers. While 59 percent of respondents in our survey admitted they’d tried on a shoe in store and left to purchase it online elsewhere...

July / August 2019
Versatility at a Great Price

Shoppers want more than ever from their fitness footwear: great looks, the best price out there, and performance features to keep them at the top of their game. And when it comes to those shoes, they’re doing their research — which includes an in-store try-on.

MaY / JUNE 2019
What Shoppers Want: Newness

Customers love spring shoes — and they’re actively looking for new options. That’s the takeaway from our latest survey with MESH01. We asked 155 active men and women between 18 and 60 about their warm-weather shopping habits, and almost 90 percent of them said they are actively looking for new brands at least some of the times they’re shopping ...

March / april 2019
Vegan Footwear / Buying for Kids

We asked consumers to weigh in on their purchasing habits. When it comes to their kids’ shoes, parents let us know they have two main requirements: The shoes need to fit (59 percent said it was important to them that their child’s foot be measured during the shopping process) and they need to last (in the comments, “durability” came up again and again.)

JANUARY / FEBRUARY 2019
Consumers Talk Boots

When it comes to boots,  consumers want them to be work-ready.  We asked consumers what they lookf or in their boots, and the results were illuminating. Most respondents said the boots they regularly bought were for function: cold weather boots, rain boots, work boots or hiking boots.

November / December 2018
Let The Shoes Tell The Story

What’s a work shoe? Anything you need — or want — it to be. While pumps, laceups and dressed-up styles may have been the workwear bywords of the past, today’s playing field is as broad as the market itself...

July / August 2018
Inside the Mind of the Footwear Shopper

What do customers really want out of a footwear shopping experience? Where do they buy their shoes and how often do they expect them to last?

September / October 2018
What Consumers Think of Foot Scanners

People WANT more information about themselves — AND they’re open to the technology that gives it to them. That’s the takeaway from our survey with MESH01 about the consumer’s openness to the new generation of foot scanning systems...