Survey Says: Get Into Gear
Participating in new fitness activities is something many consumers started to do this past year. Strength training, yoga and fitness walking were the top three “new” activities that respondents to our latest consumer survey reported taking part in. Hiking and running were also high on the list.
Consumers Are Ready to Shop & Get Outside
Taking part in outdoor activities is top-of-mind for consumers this summer. And purchasing outdoor gear, footwear and apparel is on the agenda for a large percentage of consumers according to exclusive research conducted for Outdoor Insight by MESH01.
Consumers Are Into Used Gear and Rentals
Outdoor consumers today are buying used gear and are open to the option of renting not only equipment, but also apparel. And they are happily rocking retro styles. As long as the product is high quality with technical benefits, of course. That’s the feedback we got in our latest survey.
Consumers Weigh in on Sustainability
Sustainable and eco-friendly products are a major talking point for outdoor brands at the moment — with good reason. In our exclusive research on these pages, we surveyed more than 100 active/outdoor consumers about their thoughts on sustainable products, the marketing of these products, and about their own role in the sustainability discussion.
Outdoor Consumers Talk Specialty
We asked outdoor enthusiasts to share their thoughts on the outdoor retail experience, including in-store, online and on social media. Sixty-five percent of survey respondents said they shop for outdoor footwear, apparel and gear online more than six times per year, with 63 percent shopping at an online site affiliated with a brick-and-mortar store.
Cold Weather Purchasing
As winter rolls in we asked consumers for feedback on how they keep warm in the cold. We also asked how eco issues factor into purchasing decisions, and how inclined they are to purchase used gear and to shop at consignment shops. Ninety-five percent say they’d consider buying used gear.
Consumers Cast Their Vote
This election season, we asked consumers to cast their vote… about outdoor brands, retailers, technologies, trends, gamechangers and more. As brands and retailers become more bold in stating their political stances, we asked consumers how they felt about political branding.
Shopping Habits of The Outdoor Consumer
It’s likely not a surprise that brands are important to outdoor consumers. They buy brands that perform and that have name recognition. But that’s only part of the picture.
Why They Buy What They Buy?
Cracking the code of why some consumers prefer to shop online and others prefer to shop in-store is top priority for retailers. As the results of our latest outdoor consumer survey reveal, several factors play a part.
Textile Technologies and Material Brands
Consumers are willing to pay more for branded materials, yet the name brand of the product holds more sway when it comes to overall performance, and at the same time price carries the most weight when it comes to the final purchasing decision.